When I noticed on the Benefit Facebook page that they were collaborating with Elle magazine on an exclusive launch of their new Roller Lash mascara.... I just HAD to go investigate.
It's brand new (not in store yet) and benefit's biggest mascara launch since They're Real...which I really loved. Roller Lash has a amazing power which comes from a union of brush & formula. As always, it's about the tip...Roller Lash has a unique hook 'n' roll brush that grabs lashes, hooks 'em in and curls them up. The tiny-little hooks on the brush gives Roller Lash unmatched curl power-it's like a roller for your lashes, if you will.
The brilliant ink black formula works with the roller to set your lashes...a bit like what hairspray does for your hair. It has amazing lash conditioning ingredients & easy to remove. Compared to They're Real, this comes off way easier.
I have never tried a curled mascara before as I like my lashes to look thicker but this definatly does both without looking clumpy.
I'm glad of these little samples sizes to try...I will definatly be purchasing the full size.
The launch date of Roller Lash is Februray 27th. So why not buy your copy of Elle magazine and try it for yourself.
Have your already gave it a go? Let me know what you thought.
Laura xxx

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